What is video chat and why do you need it?
The latest survey by The Global consumer: Changes for good showed a dramatic increase in shoppers' transition to digital technology. People are no longer ready to return to offline shopping — after the pandemic, the in-store traffic decreased by almost 50%. Consumers want a high level of service from the comfort of their homes, and companies need to meet those needs to stay competitive.
Video chat for the site is a new retail sales channel, which is becoming increasingly important for businesses because of its advantages over email, phone and messengers.
1. Video chat makes it possible to quickly show the product online
The usual video conferencing services and messengers don't handle this very well: more than 50% of users spend about 10 minutes just to set up a connection. Videochat is more accessible for calls, as it is embedded on the site and is available for calling in one click.
2. Video chat increases customer loyalty
This is a way to make a livelier and human-like website, win over potential customers and increase conversion.
3. Video chat makes customer service work easier
Most video chats have screen sharing, video recording, and file sharing features. Instead of lengthy explanations by text or voice, you can quickly solve a problem via video.
What video chats are there on the market and what can they do?
Let's take a look at 4 services with video chat for website and compare them according to the criteria that are most important for convenient use.
Service for 1-on-1 calls with a client, with payment for each individual call.